“Who needs foreign produce?” asked Bruno Landsberg and established a successful plant concern in Israel, which produces hundreds of products that are used by millions of people in Israel, who enjoy them on a daily basis.

Sano – the beginning / a brief overlook at our history

Fifty years ago, in a small hall on Levanda Street in Tel Aviv, Bruno Landsberg set up a small cleaning factory. The factory employed three employees who created the first two products of the company – mothballs against moths in cellophane bags and a product for cleaning toilets in a pink, sealed plastic bottle. Bruno named the toilet product “Sano” – a Latin name that means “clean”, and which derived from the saying “Mens sana in corpore sano,” which means “a healthy soul in a healthy body”. The product was very successful and its catchy name became the brand that all the company’s products currently bear.

Sano – Sustainable Israeli Pride

Today, Sano manufactures more than 500 different products in a wide variety of areas at five plants across the country, including laundry products, home care products, cleaning and hygiene products, kitchen accessories and useful products, air fresheners, insecticides, paper products and more.

Since its establishment, Sano has been sticking to several important principles: providing quality and efficient solutions for cleaning and maintenance issues, protecting the environment, maintaining equality for all its employees and managers, and constant attention to customers.

The customer relations department of the company provides a courteous response and professional consultation to all inquiries and enables a daily dialogue with customers. Some of the winning products of Sano were born thanks to the relationship with the customers, and there is continuous improvement in the existing products.

The jubilee celebrations give us an excellent opportunity to look back into the past with pride, to look at the wonderful present and to gaze at a breakthrough future for you and for us.